Whether it is advice, service, or product range for healthy or dietary supplements, people have a clear idea of what they expect from pharmacies.
Good accessibility of the pharmacy and the rapid availability of medicines are basic requirements for the pharmacy. Nowadays, consumers expressly want an expansion of the range of advice and services from Mail Order Pharmacy.
Pharmacists as contact persons and pilots for healthy eating
Pharmacists are now perceived by the general public as competent pharmaceutical specialists and pilots in the healthcare system. And if consumers have their way, then it should stay that way. A lot of people want the pharmacy to be a quick and easy-to-reach point of contact and guide in the healthcare sector.
The pharmacy is already the first point of contact for consumers with minor problems. This trend is rising. More and more consumers believe that the pharmacist is becoming increasingly important for their own health because medical healthcare services are being cut further and further.
Advice is and will remain the trump card
Advice is and will remain the core competence, unique selling proposition and darling of the public for pharmacies. From the point of view of the population, this task will become even more important in the future. The conditions for this are favorable. People see the pharmacy as a place where they take the time to look after their individual needs. Two-thirds of consumers are calling for a better separation of the advice and checkout areas in the pharmacy so that advice can be given discreetly in the pharmacy.
Create services with practical benefits
Pharmacies can often score points with services that are already familiar today, such as delivery and courier services, measuring blood pressure, and others. They carry out health check-ups for early detection or the option of pre-ordering medicines on the pharmacy homepage. New service offers are generally rated positively if they offer the customer a practical benefit. Since people are becoming aware of their health and diet, services within this field can benefit customers.
Medicinal and dietary products in focus
With regard to the pharmacy range, customers want a clear focus on medicines. The supplementary range of cosmetics, body care products, vitamin preparations, etc. plays a subordinate role. People who want to lose weight and maintain healthy diet often trust pharmacy advice and products.